Setting Up Your Public Presence on Snapchat
A Snapchat Public Profile lets other users subscribe to your content, view your Stories, and discover you through Snap Map and search. Anyone with a public profile can build an audience on the platform.
To create a Public Profile, open your profile, scroll down, and tap "Create Public Profile." You must be at least 18 years old and have an account that is at least 24 hours old.
Once created, you can customize your profile with a display name, bio, website link, and a profile picture. Your Public Stories will be visible to all Snapchat users, not just your friends.
Public Profiles also give you access to creator tools such as Snap Stars verification, Spotlight submissions, and audience analytics, making them essential for influencers and brands.