Earning the Snapchat Star Badge
Snapchat verification is awarded to public figures, celebrities, and well-known brands through the Snap Stars program. A gold star badge appears next to your name to confirm your identity.
Unlike other platforms, you cannot apply for verification through a self-service form. Snapchat proactively reaches out to accounts that meet their criteria, which includes having a large and authentic following, notable public presence, and compliance with community guidelines.
The best path toward verification is to consistently post high-quality public content, grow your subscriber count organically, and maintain a positive reputation both on and off the platform.
Once verified, your profile gains increased discoverability in search and on Snap Map. Verified accounts may also receive access to exclusive creator features rolled out by Snapchat.